You might be pondering whether pay-per-click advertising is right for your business or not.
We can help you to decide on this.
However, just like other online marketing platforms, PPC has its own set of advantages and disadvantages which are essential to understand before considering it as a part of your strategy.
That’s why in this post, we’re going to talk about the advantages and disadvantages of pay-per-click advertising.
Who are we? Softvira is the leading software development company with a team of PPC experts, serving their best in every niche. We share our best advice, insights, and research to help you with your decisions.
In the end of this blog you will get a firm idea of whether PPC advertising is beneficial for your business.
Before we start, let me discuss what PPC advertising is.
What is PPC?
Pay-per-click is an online marketing strategy that allows a business owner to place ads on their website in exchange for a fee every time a user clicks on the ad. In other words, you pay for increasing traffic and bringing visitors to your websites, instead of doing it organically.
PPC advertising is very popular on the search engine. It is a tried-and-true method of attracting potential audiences to click on ads that are directly linked to your site.
However, it can also be the biggest budget waste, if you don’t handle it correctly. Everything depends upon how much resources, time, and effort you have to dedicate to PPC advertising.
Advantages of PPC Advertising:
PPC can be one of the best ways to promote online businesses, but if managed properly it can give good results. It can boost your brand awareness, reach new clients, and enhance your approach.
Let’s see why you should choose PPC advertising:
Generate Fast results:
With PPC advertising you can get fast results, and can notice the effects within a few days. It’s the fastest way of getting your website in front of a wider audience.
Comparatively Search Engine Optimization(SEO) strategy sometimes requires months to generate results.
The major advantage of PPC advertising is that it allows us to target each ad to a specific audience. You can choose your audience according to your demographics such as location, language, time, date, keywords, and device.
Such targeted ads are more likely to have a higher click-through rate (CTR).
PPC advertising is cost-effective because you only have to pay when a user reaches your site. As there is no budget restriction, you have full control over how much you want to spend and how much you want to pay when users land on your site.
Easy to tweak:
PPC allows you to make small changes to your campaign, right from the title, to the ad content, to the URL of the page, etc to improve based on what works the best.
Results are measurable:
Unlike SEO, PPC also delivers measurable results. It has a measurable target, so you can measure everything including profit, views, clicks, and visits.
Apart from it, there are codes present in PPC services for example Adwords, allowing us to see which ad messages, keywords, and landing pages are generating conversions.
Whether the user clicks on an ad or not on the search result, they would notice the company name and website. This awareness can be useful to launch major campaigns and products in the future.
PPC advertising plays an important role in branding.
As compared to SEO, ranking, traffic, and results are generally stable and predictable.
Disadvantages of PPC advertising:
Until now it seems like every digital marketer’s dream, but like every platform PPC advertising has some disadvantages too.
Let’s take a look at them.
As PPC is a popular marketing method, some companies get into bidding wars for popular keywords which can drive prices up beyond the reach of smaller companies.
A successful PPC campaign always requires time. You need to optimize and check the campaign daily to get better results. This can take a lot of time.
Clicks don’t always increase sales:
Bringing traffic to your site is one and convincing them to buy your products or services is the opposite. The number of times a user clicked on the ad, you have to pay to the platform. But not every click gets converted to sales. When someone lands on your website or landing page, you need to persuade them to make a purchase. The number of clicks looks good in terms of statistics, but if there are no conversions it can be bad for finances.
Costs can grow:
If the campaign is not optimized and monitored constantly, then there are high chances that costs would go up resulting in less ROI. Unlike SEO, you’ll need to allot budgets for PPC campaigns.
Steep learning curve:
Setting up a successful PPC campaign is not simple. It requires skills and a certain level of knowledge regarding online marketing with its metrics. That can be quite devastating for startups and they must hire PPC specialists.
As PPC advertising advantages heavily outweigh the disadvantages, meaning it can be very effective depending on the way we perform the process.
While it offers a way to find targeted customers for your business, there are drawbacks. That’s why it is important to be clear on the advantages and disadvantages before you begin to make sure they match your requirements.
Additionally, the right digital marketing agency can help you to increase PPC advertising to boost your sales. Softvira is one of the top PPC advertising agencies, which provides you with effective marketing solutions and creates highly targeted ads to maximize your PPC campaigns.