Content is the most basic ingredient of your overall digital marketing. No matter how good your content is, if it is not optimized to be found by your potential customers, it’s a useless effort.
Softvira SEO services will help you to reach your customers and accomplish your goals.
Read our blog: Steps to create quality content for inbound marketing
What is Content Optimization:
Content optimization is the process of making sure that content is written in a way that can reach a larger possible potential audience. In other words, the process of making content look more attractive, catchy, readable, and actionable to the audience and search engine is known as content optimization.
The process of optimizing content must include making sure that appropriate keywords and relevant links are present, and adding meta and title tags.
Why is it important?
Content optimization is important because it makes sure that search engines and customers can easily understand your content. It takes effort to get organic traffic, search visibility, and ranking on your website.
Read our blog: How SEO-friendly content helps in SEO of your Website.
You may have written a unique article, with helpful advice, but if search engines are not able to find it, it gets pitched at the wrong audience or does not seem interesting to the audience, it won’t help you achieve your content marketing goals.
Key Factor:
Content optimization increases efficiency by enhancing your content quality. It is the key to delivering customized content to your audience. Optimizing your content assures you that your content obeys your company’s standard and makes use of approved terminology.
Who we are
Content Optimization Agency:
At Softvira, Our content optimization services are based on specific stages of search engine optimization, readability, and findability.
Our content team is hired to help you in getting more traffic, boost your conversion rate, and produce more leads to your site with each passing day.
While optimizing your content we make sure that the right audience finds your content easily, and once they find your content they receive the right information they’re looking for.
1) Content Audit:
A content audit is where you analyze the performance of your content to find occasions for enhancement.
Before optimizing, we prefer to perform a detailed audit of existing content to know whether the content is fulfilling the reader’s intent or not.
2) Gap Analysis:
To compete, we compare our content with our competitors to identify the issues in the reader’s journey on the website and to know how we can perform better than them, missing keywords, SEO tags, e.t.c.
3) Restructuring:
Our content optimization services include restructuring, such as subheadings should be under the right section or the flow of content must be according to the reader’s expectations.
We proofread the content several times to check whether the content is fulfilling the above requirements or not.
4) Optimize SEO Meta:
With the help of tools, we make sure you use relevant keywords, title tags, meta descriptions, images, internal and external linking and so much more.
5) Readability Analysis:
After the content is fully optimized, it needs to go through constant check-ups and analysis.
Our mechanism of analysis goes through multiple phases of proofreading, and analysis to make sure it is easy to read and understand. We analyze each bit of content optimization so that we can take steps further.
6) Remove duplicate
Duplicate content can destroy your complete SEO strategy for multiple reasons:
- Don’t have any value due to duplicacy.
- Won’t get indexed on Search engines.
- Search engines don’t like any site to be copying content from different pages on the web.
We perform thorough research and use effective tools to prevent and remove duplicate content from your site.
What elements of a page need to be optimized?
We offer to optimize the following key components of the web page:
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Links:
Having a good quality external and internal linking in your content serves as a journey of discovery for readers and also helps in ranking. The number of links in your content shows how trustworthy your site is.
NOTE: If you use good quality anchor text for these links you can have a significant impact on ranking.
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Heading structure:
We optimize headings for structure and content both of which can be highly effective for voice search optimization.
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Meta Description:
Your meta description is meant to give search engines and readers information about your blog’s post content.
A meta description is important because it shows up under the title in search results. It is not directly linked to search results but optimizing it helps in attracting people to your site.
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Meta Title:
The meta title is the most significant and prominent part of information seen by visitors on your site so adding a keyword here and optimizing this part is very critical.
NOTE: Make sure you include the keyword within the first 60 characters of your title, which is about where Google cuts the title off in SERP.
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URL:
URLs can be a good part of being optimized, they should be well structured, easy to understand, use language codes, and have a logical structure.
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Image Alt tags:
Images are significant and useful for availability, so they should be optimized and translated delicately. However search engines don’t just simply look for images, they look for images with image alt text.
This is because,
Search engines can’t “see” an image as humans do, an image’s alt text tells search engines what the picture is about. This ultimately helps those images to rank on search engine’s image results pages.
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Keywords density:
Keyword density tells you how often a search term appears in content concerning the total number of words it contains.
Keyword density is a foundational concept of search engine optimization because it has a direct impact on your site’s content in SERPs.
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LSI keywords:
LSI stands for Latent Semantic Indexing. LSI keywords are words that are related to the main keyword and are seen as semantically relevant.
They are a very important part of your content that needs to be optimized because these keywords are conceptually related terms used by search engines to understand your content on web pages more deeply.
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Word count:
Considering the length of your post is vital for search engine visibility.
We use multiple keyword research and word count tools to assure that you’re being concise and getting right to the point according to your topic.
Key Factor:
The best word for SEO is 1,000 words for standard blog posts, 2,000 for long-form content, and 300-500 for news posts or product pages.
Get the targeted and relevant traffic!
Want to excel in search results, increase traffic, produce more leads, or create new customized content, hire Softvira content optimization services for help.
Making Content after optimization that converts and fulfills the Searcher’s intent:
Creating content that aligns with search intent is incredibly significant.
While optimizing content, we determine the best approach by identifying searcher intents and the goals of your content. We fully understand that SEO is about optimizing for people, not for search engines.
That’s why we lay out your customer’s journey which is essential to understanding what your target audience must be searching for.
As marketers, we fully understand the psychology behind the search queries which is an integral part of writing content that ranks, gives readers their answers, and ultimately converts them.
Our services enable you to handle your content optimally and allocate your budget wisely.
Mistakes to Avoid in Content that can waste Content optimization efforts:
Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty.
To give a fighting chance at minimizing technical issues you have to avoid the following content optimization common mistakes:
– Content should be made for Humans, not bots:
While optimizing your content for SEO, our priority should be humans, not robots. We should gauge our audience and respond to their expectations, focusing on their questions and pain points. The writing should be in simple and clear language that an average audience can understand easily.
At Softvira, we offer budget-friendly and professional content writing services for all fields.
– Duplicate content:
Duplicate content is exact or near-duplicate content that appears on the web in more than one place.
Sites created with the same content can result in multiple consequences in Google search results and even penalties. There are many different methods and strategies to prevent the creation of duplicate content on your site and to prevent other sites to stop benefiting from your content:
- Canonical Tags
- Meta Tagging
- Duplicate URLs
- Redirects
- Taxonomy
– Keyword stuffing:
Keyword stuffing, also referred to as spamdexing, is considered an unethical and ineffective SEO technique.
It is a confirmed negative ranking practice, attempting to manipulate search rankings with the use of repeated words or phrases, which only cause a site to rank lower on SERPs. It includes:
- Unnecessary words and phrases repeated continuously
- Inserting blocks of the same keyword everywhere.
- Keywords that are irrelevant to the topic.
- Words that are out of context and irrelevant.
Part of our Strong Full SEO Service:
Increase your search ranking and get discovered more online through our full SEO services.
